Words.

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Global Strategy

Learn about my work routine in São João

Interview by Wiremaze
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Crisis Communication

Inside the communication of the largest hospital in the North of Portugal

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Communication & Marketing

The Future of Health Care

Podcast to www.thefutureofhealth.care about "The Future of Health Care in Communication & Marketing”.
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Covid-19

This is “on the record"

All crisis management and communication manuals in times of crisis were sold out in the first few weeks.
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People and Brands

The new paradigma

There is a dynamic that is changing the very nature of brands, and the paradigm of how they are built and grown.
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Connect the Dots

The Orbit View

We must create Brands people can’t stop thinking about.
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Iconic Moves

We need Brand Change

The past decades have seen the vast majority of organizations focus predominantly on an ongoing improvement of their promise, processes, and delivery. 
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Disrupt. Grow. Change. Repeat.