Pulling detailed reports from AdWords, especially cross-account and for different conversion events, is time consuming and awkward. Project Insight gives users fast and easy access to the information they need to get the best out of their campaigns. This is not only down the to speed at which data is returned from the API, but also by showing where the pockets of strong performance lie, and which inventory or targeting tactics should be disregarded.
Having the right keywords is the cornerstone of any search campaign but identifying which potential keywords are safe and valuable is a difficult task. Pieno scans opportunities against current account keywords, banned list and negatives and works out which keywords to add and where to add them, allowing us to maximize coverage without incurring additional brand risk.
There are lots of third party tools to optimize bids but none to optimize ad copy itself. In marketing meritocracy, it's more important than ever for the search copy to stand out in the crowd. Yalla scores each of the search accounts against a series of rules allowing to apply the same scientific rigor to optimizing copy as we do to our bidding structure.