// Media
Activation
Planning, building, launching, and optimizing campaigns around the clock with precision and global consistency.
Media activation provides depth of expertise in Search, Social, Display, Video, Audio, TV (Linear/Advanced), and Traditional channels in the form of exciting recommendations, industry-leading optimization, and insightful reporting. Define best practices for every channel and ensure partner with the best vendors. Buy, deliver, and optimize media plans according to best practice, and maintain accurate and usable data for every channel.
// What is done
Holistic paid media strategies, tailored to each channel and buying door.
Activation team brings brands to life for consumers around the world, every second of the day.
Unite specialists in the following channels into interdisciplinary teams that thrive on finding new ways to connect products and information with the right people, in the right place, at the right time for their needs.
01
SEM
As Google’s search agency define best practices for the industry and pioneer new approaches for emerging technologies and consumer behaviors.
Lead the industry in the application of machine learning to campaign planning and management.
02
Organic performance
Consulting services and custom technology provides clients with data-informed recommendations and answers to the most unique business challenges as well as automated content gap analyses and prioritization assessments.
03
Social Media
One of the top investment and measurement partners across all social platforms with partnerships that supercharge social through proprietary technology.
Advanced analytics capabilities allow us to turn social engagement into signals that drive broader marketing performance.
04
Programmatic
As the industry's leading programmatic agency we see programmatic as an opportunity to reinvent advertising and unlock unprecedented levels of effectiveness and value.
Believe all formats that can be bought in a programmatic and optimizable environment should be in order to maximize the value of each impression we buy on our clients’ behalf.
05
Partnership & Investment
Partnerships & Investment team maintain an end-to-end view of all partner relationships. This allows to drive innovation in experience and performance by deepening collaboration between the clients and partners.
06
Impression-based TV
The video marketplace has been disrupted. Sales channels are automating and inventory is being bought through platforms. Data is being applied across Unit and Impression models. Approach is rooted in learning and measurement with the right tools.
07
Audio
Podcasts and streaming are driving growth in audio. Use digital to drive relevance and accountability; focusing on creativity and maximizing the role of each channel. Invest in 'audio everywhere' and 'digital-specific' inventory for maximum leverage.
08
Ecommerce
Retailers are opening up inventory and platforms are increasing the prominence of Shopping formats sparking a renaissance in ecommerce. The approach combines product data with competitive and customer data to tailor messaging and optimization.
// Technology
We're learning as fast as the machines.
The Media Activation Team constantly develops new tools and methods for improving and automating Media Activation in a complex advertising ecosystem. Examples include - but are not limited to - the following:
01
PACMAN
Social platforms insist that optimization be carried out using measurement within the walled garden. PACMAN is the tool to optimize social using a cross-channel dataset which takes a brick out of the wall.
02
Best Practice Checker
The fundamentals never go out of style. Be proud of the 150+ point best practice checklist and deploy a series of scripts to ensure they’re implemented at all times via automation.
03
Cross-Channel Pacing Docs
Manually checking the pacing of a campaign across all platforms every day is a time consuming process and is prone to errors which could result in an incorrect action being taken or and therefore budgets being under or overspent. Cross-Channel Pacing Docs automatically pulls campaign data from a range of platforms on a daily basis to calculate the pacing and provide all teams with an instant overview of how their campaigns are delivering.
04
Project Insight
Pulling detailed reports from AdWords, especially cross-account and for different conversion events, is time consuming and awkward. Project Insight gives users fast and easy access to the information they need to get the best out of their campaigns. This is not only down the to speed at which data is returned from the API, but also by showing where the pockets of strong performance lie, and which inventory or targeting tactics should be disregarded.
05
Pieno
Having the right keywords is the cornerstone of any search campaign but identifying which potential keywords are safe and valuable is a difficult task. Pieno scans opportunities against current account keywords, banned list and negatives and works out which keywords to add and where to add them, allowing us to maximize coverage without incurring additional brand risk.
06
Yalla
There are lots of third party tools to optimize bids but none to optimize ad copy itself. In marketing meritocracy, it's more important than ever for the search copy to stand out in the crowd. Yalla scores each of the search accounts against a series of rules allowing to apply the same scientific rigor to optimizing copy as we do to our bidding structure.
// Business Methodologies
Customer Buying Journey
