Signals Planning Audit
As data driven thinking becomes more fundamental to marketing, customers expect us to take a leading role in planning their communications. However in a world of data abundance, complexity is a very real problem. Based on a series of questions around growth, differentiation and relevance, the Signals Planning Audit arms clients with a simple and accessible understanding of data that will enable them to benchmark their performance against category and competitors, make better decisions and take the actions required to deliver better outcomes.
Growth Signals Mapping
The Growth Signals Map is a tool that synthesizes the full marketing funnel for both a specific brand and its broader industry. It links how investment drives brand messaging, and subsequently how that brand messaging leads to sales or purchase intent. In the process, the map identifies key brand signals - like word of mouth, buzz, reputation, etc.- that serve as leading indicators media can drive or aspire to.
Great work comes from new ways of thinking. We are always seeking to inspire - and sometimes provoke - ways for brands to stand out grounded in the world of our consumers. And with growing demand for CSR, new expectations for diversity and inclusion and the continued growth of niche sub-cultures in the digital age, agencies can’t afford to ignore the world our brands live in. The Takeaway is the monthly trend reporting series, bringing these worlds to curious clients, and unearthing the unorthodox, unexpected, and downright unusual.