// Strategy and Analytics
Business Planning
Help brands do the right thing.
Optimization and automation help you run faster - but you have to be running in the right direction. Business Planning practice makes advertising more valuable to the businesses that invest in it, by ensuring their marketing plans deliver sustainable growth.
// What is done
The experts find the marketing levers that lead to business growth.
01
Sources of growth
Market dynamics
Growth goals
Market segmentation
02
Objective setting
Behaviour change
Key measures
Critical milestones
03
Budgeting
Investment guidance
Marketing mix
Advertising budgets
04
Prioritization
Audience focus
Communications tasks
Portfolio priorities
// Technology
We’ve got marketing science down to an art.
We apply data science-led approach to some of the biggest problems in marketing - how to set strategy, set priorities, and fund the journey to growth.
01
Marketing simulation
No single measurement method can capture the complexity of a fast-moving market. Use computer simulations to understand the dynamics of customer behaviour, predict outcomes, and plan scenarios.
02
Optimisation tools
Advanced analytics is only as good as your ability to use it. Build tools that turn data science into decision support, enabling more accurate predictions, and better decisions faster.
// Business Methodologies
Business vs Consumer
