A suite of planning tools built on a survey of more than 5 million individuals across the world. Semaphore enables planners to select channels that suit the required comms tasks. It also explains reach and frequency of those channels against the target audience, to help planners deliver efficient reach.
Worked with our analytics team to collect normative data, detailing the ability of different combinations of publishers and formats to drive attitudinal changes. Overlaid with algorithms and a UI, planners are able to achieve a base plan based on prior success beyond their own experience quickly.
GroupM’s audience intelligence platform, putting advanced algorithms in the hands of every planner and democratizing data science. With the ability to onboard CRM data, it places potential consumers at the heart of everything we do.