// Media
Ad Operations
Global teams, powered by technology, working together to maintain campaign perfection 24/7.
Ad Ops practice operates at the frontlines of the mission to make advertising more valuable to the world. It’s our job to ensure that every ad campaign is executed flawlessly. To do that, run over 300 preflight and inflight inventory hygiene checks against fraud and brand safety, so each and every impression is served correctly. Our mission is to advance the field of data science and enable ad tech, executing quickly and efficiently, with a focus on ensuring success.
// What is done
We're fanatical about brand safety.
Ad Operations team helps us lead the industry in trading transparency, brand safety, fraud elimination, and delivery quality, achieving 99.997% accuracy.
Perform daily 15-point EKG checks on all active campaigns and bring together experts in the following areas to protect clients' investments, ensuring the deliver the right ad to the right person at the right time:
01
Adserver Management
Contracts and pricing
Tag deployment and management
Data transfer setup
02
Ad Trafficking
Campaign management
Quality Assurance
Vendor implementation
03
Quality
EKG
Fraud squad
Data integrity
04
Consulting
Vendor analysis
POV development
Development of tools for automation
05
Partner Implementation
Partner measurement
Platform integrations
Publisher troubleshooting
// How can we Differentiate
A focus on quality, speed, coverage, and consistency.
The focus in four key areas ensures differentiation in the quality and value of campaigns planned and executed.
01
Quality
Dedication to quality means continual improvement in the processes and the value we provide to clients. Teams help to manage risk by identifying, categorizing, assessing, and managing threats at every step of a campaign, constant testing, and providing support where appropriate to inhouse teams with marketing intelligence, people management, innovation, and organizational consulting.
02
Speed
The focus on agility helps clients deploy campaigns faster and improve performance faster than their competitors. Enable speed by creating direct paths in workflows, clearly aligning process with customer needs, sharing status and metrics openly, and incorporating feedback as quickly as possible.
03
Coverage
Global team uses a 'Follow The Sun' coverage model to create 24/7 campaign monitoring and realtime adaptability. Predictive forecasting allows to determine coverage requirements, design organizations, and create staffing plans.
04
Consistency
Focus on consistency creates improvement in performance gains, reductions in staff training and IT support costs, simplifies integration requirements, and contains errors faster. Enable consistency with process audits and success evaluations, silo elimination, and process simplification.
05
Speed
Focus on agility helps clients deploy campaigns faster and improve performance faster than their competitors. Enable speed by creating direct paths in workflows, clearly aligning process with customer needs, sharing status and metrics openly, and incorporating feedback as quickly as possible.
// Technology
Data Science is in our DNA.
Ad Ops team is always working to unite data science with technology to create proprietary tools that allow us to operate more efficiently, more accurately, and improve future performance, including:
01
Automated Campaign Health Monitoring
When you’re managing billions of impressions, you need a way to efficiently monitor it all. That’s why it was built a proprietary campaign health-monitoring platform, which crawls campaigns daily, performs millions of checks at the finest grain of detail and alerts us of any deviation from best practices. This minimizes the risk of appearing alongside negative news or wasting money though mismatched targeting.
02
Clash Management
Many brands advertise several products or sub-brands simultaneously, which means they could unknowingly bid against themselves for certain keywords. Clash Management scans through a list of accounts and identifies where two accounts are bidding on the same keywords in the same market. The result? Improved customer engagement and incremental cost savings due to reduced CPCs.
03
Coverage
Global team uses a 'Follow The Sun' coverage model to create 24/7 campaign monitoring and realtime adaptability. Predictive forecasting allows us to determine coverage requirements, design organizations, and create staffing plans.
// Business Methodologies
MVP Business Model
